University
Communications
University Communications tells the story of how UConn has propelled itself on an upward trajectory as one of the nation's top public research universities and the premier provider of health care in the heart of Connecticut. The team of writers, designers, videographers, developers, photographers, editors, project managers, and communications specialists is driven by the desire to make UConn a national and global standard-bearer of excellence in higher education.
SOCIAL MEDIA // CREATIVE // MULTIMEDIA
The Challenge
UConn’s social media channels lacked its usual engagement and was not effectively reaching and connecting with its target audience. The challenge was to transform these platforms into dyanmic and engaging spaces that would foster a strong online community, exciting students to apply to the university.
The Process
Content Strategy Development
Joining the organization the first week of the new semester, I had my work cut out for me. In partnership with the University’s Social and Emerging Media Manager, a comprehensive content strategy was created, defining the target audience, key messaging, and the type of content that would resonate with them.
Multimedia Content Creation
I produced high-quality multimedia content, including videos, images, and graphics, that were visually appealing and informative. I also assisted in filming a tribute video for the closing of a long standing on campus dining hall.
The Outcome
The Impact
56,000
average views on Instagram
The revitalized social media channels (Instagram & TikTok) experienced an increase in engagement metrics, including likes, comments, shares, and followers. The content reached tens of thousands of viewers, expanding UConn's online presence, visibility, and strengthening UConn’s brand awareness and reputation among prospective students, current students, and alumni.
25
total videos created
Over 7 months, I created a total of 25 shorts style videos, fostering a vibrant, engaging online community.